Are you a motion graphics designer?
Have you felt like something's missing in your work?
Here are some TIPS!!
The most basic, but important! This will help you to increase your completeness.
8. RULES OF ANIMATION
This video easily explains how '12 Rules of Animation' can be helpful for both animators and motionographers.
1. SQUASH AND STRECH
The bouncing ball: the ball is squashed when it's on the ground, and when it goes up/down the ball stretches. All this indicates that the ball is moving.
Animation is not real. Therefore, we can add humour, meaning and interesting elements with exaggeration.
A rock leaning back and pulling the rubber band? Of course, the next scene would be the flying rock.
Just like a spotlight that brightens the main character in a theatre or a musical, add a spotlight in an animation to draw attention.
5. STRAIGHT AHEAD AND POSE TO POSE
Moving in order and moving randomly. Get attention by an unexpected movement.
6. FOLLOW THROUGH AND OVERLAPPING ACTION
If you want a repeating action(just like this horse), combine the repeated motion.
7. SLOW IN AND SLOW OUT
When a ball is thrown in a curved line, the ball goes up and then down because of the gravity. The higher the slower, and when the ball is coming down the speed increases again.
An action of drawing a bow shaped line while moving. The examples would be butterflies, bees etc.
9. SECONDARY ACTION
WALKING + SMOKING
By adding a secondary action of smoking while walking, the whole frame has become more interesting.
FAREWELL vs REJECTION
The timing is different in 'farewell' and 'rejection'. In 'rejection', the motion is faster than 'farewell'.
11. SOLID DRAWING
Use x, y, z axis in a character for 3D effects.
Same goes for animations. Use design elements that can draw people's attention.
Now you can also become a legend in motion graphics with '12 rules of animation'.
The TIPS will continue on our next post [Motion Graphics TIP 09].