[Motion Graphics TIP 03] The Basics of Motion Design

Are you a motion graphics designer?

Have you felt like something's missing in your work?

Here are some TIPS!!

The most basic, but important! This will help you to increase your completeness.


3. THE BASIC OF MOTION DESIGN

1. Motion Design The Way I See It [00:17]

Idea : Story, Message, Plot. etc.

Techniques : Film, Animation, SFX, Sound, Music, Stop-Motion, etc.

Result : Movie, TV Commercial, Cartoon, Any Type of Moving Image…


2. TIMING [01:20]

BAD : pushes and falls = very stiff

GOOD : + WEIGHT, FORCE, GRAVITY = detailed

 

BAD : a yellow square runs around the screen

GOOD : + DYNAMIC = the different speed added tension and made it more dynamic

 

BAD : oh you pushed it and it fell

GOOD : + FRICTION, FORCE, GRAVITY = FALL! Oh yeah! It fell :)

 

3. PRINT VS MOTION DESIGN [02:02]

IN PRINT : The reader defines the reading rate and can repeat it again and again. Therefore the impact of the text depends on the reader.

IN MOTION DESIGN : You have to pay attention / The information passes by / and doesn’t com back / so the intended impact / depends on the animation
 

4. TRANSITIONS [02:36]

Transitions are used to switch from a scene to another one.

-Dissolving to black means that a long amount of time passes between scenes.

-Cut transition means that scenes are consecutive without time gaps.

-Cross transition means that the time of the second scene is the end of the current action.
 

5. TECH BASICS [03:26]

Aspect Ratio knows the format of the medium you are creating content for.

Frame Rate : 24 frames per second or more will look smooth to the eye.

First and Last Frame : In most case, it is recommended to start and to end with a neutral color usually black. 

This way, the beginning and the end of your work will be clearly defined.

 

6. THE IMPORTANCE OF SOUND IN MOTION DEISGN [04:49]

Beside the visuals the use of sound is a key element of motion design.

The use of sound effects assists to appreciate the visuals. (e.g. door opening)

With different background music you can express different moods in a scene.

(e.g. depending on the music, the whole scene changed)
 

7. MOTION [06:13]

Motion Design is not print. So add scale, position, rotation etc. to show movements.

 

8. MOTION DESIGN [07:00]

Motion design is graphic design.

With the ability, to work with it, with movement on the basis of a time-line that adds many layers to the creative process.

 

9. ACTION, REACTION & ACTIVITY [07:52]

-Activity vs Action


-Action vs Reaction


-Activity vs Action vs Reaction

 

Activity lends life to a scene

Action is the subject of the scene

Reaction roots the action in the environment

 
10. MY IDEA OF MOTION DESIGN [08:53]

MOTION DESIGN: Title Design, Commercial, Music Video, Trailer, Movie, Information, TV Design

HOW? 2D Animation, Stopmotion, 3D Animation with Typography, Sound, Illustration
Image, Footage, Effect

 

11. BASICS OF MOTION DESIGN [09:35]

Suspense is a feeling of uncertainty and anxiety about the outcome of certain actions…

referring to an audience’s perception in a dramatic work.

(The blue ball shows motions that adds up the tension for the viewers.)

 

12. BASICS OF MOTION DESIGN _ KEYFRAMES [10:14]

 

[10:16]

If an object moves from one position to another

you first have to define the two positions.

 

[10:23]

The starting point, the final position. These two frames are called keyframes.

 

[10:32]

The time between the keyframes determines the speed of the movement.

 

[10:44]

You can add any number of keyframes in between to clarify the movement.

 

[11:00]

You can also generate the movements between the keyframes.


 

[11:10]

To make the movements more dynamic, just let them “ease in”, “ease out.”

 

13. BASICS OF MOTION DESIGN _ COLOURS [11:26]

[11:31] 
Use colours to clarify your visual message, but, combine them with care.

 

14. BASICS OF MOTION DESIGN _ CARTOONING [11:52]

[12:10]

“Cartooning” is used to achieve more lively, dynamic movements.

Instead of simply moving object, from a to b in a linear fashion, 

 

[12:29]

you can emphasize the different steps of an animation,

for example through: stretching, squashing, rotating.

 

15. BASICS OF MOTION DESIGN _ TYPE IN MOTION [12:51]

[12:55]

Types are not only a message that consists of letters.

with the support of music, colour and motion, type can act and take the leading part.

for example, type can be strict and meaningful like a newscaster.

 

Type can be funny and happy like a comedy show.

 

[13:15]

In motion design, it is easy to convey different moods with only one typeface.


 

[13:26]

A final example

Type can be thrilling and dangerous like an action movie where type can scream.


 

16. BASICS OF MOTION DESIGN _ MOTION BLUR [13:41]

Motion blur

[13:58]

Those fan blades are supposed to look as if they were moving reeeaaally fast.

That’s not the case right now. It looks quite choppy, in fact.

Why don’t we turn on some…. motion blur?

AAAH, much better.


Motion blur creates the illusion of smooth motion… by interpolating two or more frames into one single, blurred frame.

 

17. BASICS OF MOTION DESIGN_ MOTION DESIGN MEANS [15:00]

To give the right shape to a message,

To make it understandable,

To make it interesting,

and to send it to the right recipient.

 

18. BASICS OF MOTION DESIGN_ THE 4TH DIMENSION [15:30]

4 Dimensions

When you work with moving images, you are not limited to one dimension.

you are not limited to two dimensions.

you also have the 4th dimension at your disposal.


TIME

This can be both a blessing and a curse.

If the viewer misses something, it’s gone and usually it can’t be brought back.

 

If the viewer misses something, but you can also use time.

To leave a lasting impression, time is a crucial design element.

 

make it work for you.

 

19. BASICS OF MOTION DESIGN_ EMOTION [17:15]

MOTION


What would an animation be without “E”motion?


ANGER 

HAPPINESS 

LOVE 

SADNESS 


20. BASICS OF MOTION DESIGN_ MOVEMENT [18:26]

MOVEMENT

 

Who is the strongest?

and now?

who is the most evil?

who is the heavy one?

consider the power of movement.

 

21. BASICS OF MOTION DESIGN_ Information and time [19:10]

 

Information and time


If there is going to be a lot of text in your video, make sure you take advantage of the 4th dimension: time.

It will be much easier for the viewer to read it.

 
 

22. BASICS OF MOTION DESIGN _ ZOOM [20:06]

ZOOM


Zoom is like an “!”

It is used to point out important things.


You should not confuse it with a real camera movement:

This picture keeps its depth.

 

The object and the background are changing in a different way:

Zoomed / Real camera movement

 
Optical zoom should not be confused with digital zoom.

Digital zoom magnifies a portion of the information. it uses interpolation technology to blow up pixels.

 
 

23. BASICS OF MOTION DESIGN_ NEGATIVE SPACE [21:08]

 

Negative space is the space which surrounds an object in an image.

Negative space is extremely important.

Negative space gives prominence to shapes.

 

but in motion there are four so you can use the time as to emphasize

Actions, negative space, dimensions, design.

 

but not too much!

 


This post was longer than usual,

but organizing and re-reminding ourselves is always important!

Now, are you ready to make some motion graphics?

The TIPS will continue on our next post [Motion Graphics TIP 04].