Shakr Tips #9: Variation

Welcome back to another episode of Shakr Tips, where we feature useful tips to help you with designing effective videos.

Today, we are going to learn about variation, which can turn one design into various videos, without making a separate design.

Variation process plays an important factor in Shakr, where customers’ breadth of customization may be limited. Even making a few variations can give users a lot more choices.

What is “Variation”?

Variation is a process which gives a video design partially different versions with various lengths, colors, media types (images or videos), and structures.

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For example, Reflector Original design has gone through Variation process to have different lengths of 10, 20, or 30 seconds and each length has separate photo and video versions. These various versions give users to find video design of their exact needs, without designers having to make separate designs for each purpose.

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Also, designers can give changes to structure of the design, like the example that has Demo and Overlay versions in addition to Original.

This post covered basic concepts of Variation process. If you want to learn more, look forward to our next few posts of Shakr Tips containing more information about the Variation process!

 Landscape (16:9)

Landscape (16:9)

 Square (1:1)

Square (1:1)

 Vertical (9:16)

Vertical (9:16)

Here’s the sneak peek for next post, which is about achieving different aspect ratios of same video design through Variation.