Shakr Tips #3: Mobile Video Ads

Today, we are going to learn about video ads, which are actively used in mobile platform.

Mobile Video Ad (Facebook, Instagram)

On Facebook and Instagram, over 100 million hours of video are watched every single day.

If well used, video ads can effectively inform potential customers about a product’s various features, or inform them about business or services.

This is why many companies and users are making unique and awesome videos.

  • Advantages of video ads
    • Grab attention of people utilizing visual effects.
    • Introduce information about your business and products or services.
    • Lead people to act on your ad and deliver clear messages of your products or services.

While there are various aspect ratios for video ads, since majority of Facebook and Instagram users are composed of mobile, 1:1 or portrait aspect ratio can have larger impact on people. Thus, we will study more about these formats.

1. Square (1:1 aspect ratio)

  Buffer

Buffer

Square aspect ratio is one of the most frequently used in Facebook, Instagram, and Carousel ads, and compared to 16:9, it has larger visual effect as it has wider area of video on mobile.

  Facebook Business

Facebook Business

Many advertisers use square videos thanks to higher advertisement effect from its unique properties, such as short length and texts, and structure that induces interests to the viewers. This is the reason why many advertisers make square version of their TV ads separately.

2. Vertical (9:16 aspect ratio)

This type of video utilizes the entire screen on mobile. This method started gaining popularity recently thanks to its higher immersion, thus gaining more attention. While vertical is used as regular mobile ad feed, it can be also used on Instagram Stories or Snapchat. (We will talk more about Instagram Stories and Snapchat on next post.)

This type of video utilizes the entire screen on mobile. This method started gaining popularity recently thanks to its higher immersion, thus gaining more attention. While vertical is used as regular mobile ad feed, it can be also used on Instagram Stories or Snapchat. (We will talk more about Instagram Stories and Snapchat on next post.)

Quick Start

Are you having problems with square or vertical videos? Check the sample Adobe After Effects file below!

I hope you learned a lot about mobile videos. Next time, we will give you some tips on how to make these mobile videos effective!