Shakr Tips #14: Portrait

On today’s Shakr Tips, we would like to introduce you to a new aspect ratio, Portrait.

You may already know that videos with mobile-optimized aspect ratio are getting all the buzz today. That is because people usually hold their phones in the vertical orientation. While we already talked about Vertical (9:16) aspect ratio before, Vertical was not exactly fit for mobile since it has to fill the entire screen. That's where Portrait comes in!

 Facebook feed

Facebook feed

 Instagram feed

Instagram feed

Portrait has 4:5 aspect ratio, thus making it adequate for Facebook and Instagram feed. It leaves room for profile information on top so that it can induce users to learn more about the business.

Production

  • Length: Under 15 seconds
  • Size: 1080x1350
  • Audio: WAV

Tips

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  • Short video
    Given how fast the consumption speed is with mobile, users tend to stop watching videos in the middle even if that video is interesting. Try to make it under 15 seconds.
  • Design visually
    Since the video starts auto-playing without sound, the video must be designed in a way that people can understand the message without listening to the audio. Try to use text and design elements effectively.
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  • Split design
    While mobile display can be small, ways to utilize it still can be infinite. Try to split up the display area into two or more to develop multiple stories at once.