Shakr Tips #11: Variation Tips 2

Today, we are going to continue learning more about Variation process, continuing with various Variation methods.

Color Variation

Users want colors that suit their brands. While we cannot satisfy with all the colors, just adding a couple of colors through Color Variation process gives users more choices and thus makes your design more effective. Changing either the design’s point color or theme color can change the video’s look significantly. (You can also use Peacock instead of Color Variation to include ability to change color as a feature. Please refer to our next post for more information.)

 Red

Red

 Yellow

Yellow

Text Variation

If there’s text at the bottom of the displayed section of a video, you can relocate it to other parts of the display, like top, center, and bottom. Also, you can make the text aligned to left, right, or center. Having various text locations under one video design helps you to be ready for users’ various needs with your video design.

 Text at the top

Text at the top

 Text at the middle (Original)

Text at the middle (Original)

 Text at the bottom

Text at the bottom

Structure Variation

Structure variation process transforms the original video design into another with completely different structure. For example, Reflector has several different versions with Overlay, Demo, Dynamic, Grid, and Text. Or, you can also add versions that support Carousels or Instagram Stories.

 Original (10 seconds)

Original (10 seconds)

original_Sequence+10_Sequence+10.png
 Demo + Testimonial

Demo + Testimonial

가로버전_02_Demo+Testimonial.png

Using structure storyboards, you can organize what kind of structure variation you want to give more efficiently.

There are a lot more variations to the Variation process, such as languages and fonts. Try various combinations to give a boost to your video design.