Shakr Tips #10: Varation Tips Part 1

Welcome to another episode of Shakr Tips!

Today, we are going to continue learning more about Variation process, starting with aspect ratios and length.

스크린샷 2018-04-26 18.18.12.jpeg

But first, let’s review what Variation process is from last post. The Variation is a process where designers can give partial changes to designs that they have already made. In today’s Shakr Tips, we will learn more about Variations to aspect ratios and lengths.

Aspect Ratio Variations

When you make a video design, you probably would make it in standard widescreen 16:9 ratio. However, as we discussed in previous posts of Shakr Tips, it is important to also consider more mobile-optimized aspect ratios, because they are more effective with most of the viewers who are on mobile. If you started with the widescreen ratio, it is easy to add variants in the square (1:1) or vertical (9:16). Of course, it can be done in vice versa.

 16:9 video (Widescreen)

16:9 video (Widescreen)

 1:1 video (Square)

1:1 video (Square)

 9:16 video (Vertical)

9:16 video (Vertical)

For example, here is VHS video design, in three variants. Just through simple aspect ratio Variation process, now we have three video designs. Aspect ratio variation is recommended as it means users can choose according to the platform they need.

Length Variation

This process changes video designs’ entire length. It is for users who have to think about different platforms which have different requirements in length.

 10 seconds

10 seconds

 20 seconds

20 seconds

 30 seconds

30 seconds

If your original design’s length is about 20~30 seconds, you can shorten it (around 10 seconds) or stretch it (around 60 seconds) through Variation. For example, above are 10-second, 20-second, and 30-second video designs from Reflector Original. These designs went through Variation process to have different lengths. As you can see, this was achieved by either cutting out some segments or repeatedly increase the number of shots to fit the length. This gives users flexibility when making their own videos.

We learned about Variation process in aspect ratios and length. We hope it was helpful in understanding how these work. It is simply about giving a little “variation”. Adding multiple video designs through simple Variation processes should also help with most importantly, your revenue.

We will continue our exploration with Variation process in the next episode of Shakr Tips!