Shakr Tips #1: Carousel

Today, we are going to take a look at Carousel, a new method of displaying information used by Facebook!

What is Carousel?

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Carousel is a new advertisement method used by advertisers to promote real estate, services, and events. Carousel is displayed on both desktop and mobile News Feed of Facebook and Instagram, and it can be used as a link to a website, app install, participating in the app, watching video, or participating in Page posts advertisements.

 

Use cases for Carousels

  • Show various products to the audience with different landing pages in one post to maximize the click rate.
  • Present various features of a single product in one post, giving the audience with various viewpoints and information.
  • Increase customers’ understanding of the product.
  • Present a story in a appealing manner by sequentially listing images or videos.
  • Provide a step-by-step process of your business.
  • Display a large image throughout the whole carousel frame to make a eye-catching advertisements.
  • Even if the customer does not buy the product, it can still show what the customer could get.
  Example 1) Use Season Theme for seasonal products or services!

Example 1) Use Season Theme for seasonal products or services!

  Example 2) Design your carousel so that it can fully utilize the potential of Carousel, which can display multiple products in one post.

Example 2) Design your carousel so that it can fully utilize the potential of Carousel, which can display multiple products in one post.

  Example 3) Design the Carousel to correspond with sequential video or story.

Example 3) Design the Carousel to correspond with sequential video or story.

  Example 4) Make Carousel a step-by-step guide using procedural videos.

Example 4) Make Carousel a step-by-step guide using procedural videos.

  Example 5) If your business provide services rather than actual products, try to express strong points, and benefits of your service.

Example 5) If your business provide services rather than actual products, try to express strong points, and benefits of your service.

Carousel Action Derivation

  • App install
  • Brand recognition
  • Transition (Website or In-app)
  • Participation (on post or Page likes)
  • Procure potential customers
  • Reach
  • Visit stores
  • Trafic (website or App Store links)
  • Video views

Action Derivation Design

  • Urging audience to swipe to next cut: This design element urges the audience to swipe in mobile or tablet, or click on next frame to check out the rest of Carousel contents. Use various methods to lead the audience to check out your Carousel.
  • Learn More: This design element leads the audience into tapping the button or the video to learn more about your product, or increase traffic on the landing page. You can use various design elements to lead user’s actions.

It is recommended to utilize Carousel designs and lead the audience to action!

Production

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  • Recommendations for Carousel-styled design
    • Video: Advertisements will be played in high quality if videos follow recommended video and thumbnail size, and it can be played by up to 90 seconds if the original is shorter than 30 seconds.
      • Aspect ratio: 1:1 (600x600, 720x720, 1080x1080)
      • Video: H.264 compression, high profile recommended, square pixels, fixed frame rate, progressive scan
      • Type: .mp4 container
      • Audio: Stereo AAC audio compression, 128kbps or above recommended
      • All the text set as thumbnail should not go over 20% of the display area.

Actual accomplishments with Carousel

Carousel, while new, looks a bit complicated. However, Eone, a wristwatch brand, managed to decrease CPP(cost per purchase) by 4.6 times, and Joamom, a fashion brand, by 1.5 times.

I hope you have got great understanding about Carousel. Next time, we will go over important tips when making Carousel ads!