Premium Design Resources! #11 Effective Video Ads Part 2

Hello there!
How did you find the previous newsletter about 'Making Effective Video Ads Part 1'? Today we are going to continue with Part 2. Like we mentioned last time, a lot of designers struggle to edit music for their video ad templates. Another struggle for designers is the structure of a video ad template. For example, how do you structure an effective video ad? So today we'll be giving you tips on how to make a good video ad structure. 
(Review 'Making Effective Video Ads Part 1'.)

One of the most common video ad structure looks a lot like this:
Text → Video → Text → Video → Slogan/Call-to-action →  Logo

By going back and forth between text and video, the viewers won't get bored while watching. However, 'text' and 'video' is not enough information to create a video template from. So let me show you some examples to help you get a brief idea about how this works.

     1. Attention:   Attract the viewers. The 'everybody can succeed on a diet' line can be replaced with some catchy texts such as, 'you can succeed on a diet' or 'no more diet fails'. A strong statement or a question is a great way to peak the interest of the viewers.

 

1. Attention: Attract the viewers. The 'everybody can succeed on a diet' line can be replaced with some catchy texts such as, 'you can succeed on a diet' or 'no more diet fails'. A strong statement or a question is a great way to peak the interest of the viewers.

  2. Interest:   Once you've attracted everyone, it's time to give them the answer to the question or statement. In this screenshot, the followup to the 'everybody can succeed on a diet' line is that you can succeed by using 'The Orange Chef'.

2. Interest: Once you've attracted everyone, it's time to give them the answer to the question or statement. In this screenshot, the followup to the 'everybody can succeed on a diet' line is that you can succeed by using 'The Orange Chef'.

  3. Decision:   Now it's time for your to prime the viewers into taking an action. By telling the viewers what they're suppose to do (the so-called "Call-To-Action") will Increase the viewer's desire to use your product/brand and prepare them for the upcoming step.

3. Decision: Now it's time for your to prime the viewers into taking an action. By telling the viewers what they're suppose to do (the so-called "Call-To-Action") will Increase the viewer's desire to use your product/brand and prepare them for the upcoming step.

  4. Action:   Call-to-Action.   This is the part where you tell the viewers to do what you want,   whether   it is going to your website, buying a product, signing up for a free trial or anything else.   Include space for a link and logo of the advertising product/brand to increase the chances of the viewer to perform your desire action and remember your brand.   

4. Action: Call-to-Action. This is the part where you tell the viewers to do what you want, whether it is going to your website, buying a product, signing up for a free trial or anything else. Include space for a link and logo of the advertising product/brand to increase the chances of the viewer to perform your desire action and remember your brand. 


If you have any questions on this subject, please feel free to contact us! In addition, we wanted to wish you a Happy New Year. In 2016, we will do our best to make Shakr the best platform for designers worldwide :)
Have a great holiday!