Welcome to the Shakr Designer’s blog! Today, we’re going to talk about how the Shakr staff designers work.
First of all, we’d like to introduce our staff designers; some of them are directors of commercials for big brands such as Nike, Samsung and Honda, and some of them are instructors for the biggest motion graphic and media design institutions of Korea.
On our website, you can see that some video designs have the Shakr brand on it. This means that these designs were produced by the Shakr staff designers.
Let’s take a look at the show reel that introduces the video designs made by Shakr in 2014 and 2015.
All the video designs have their own characters, right?
Now, we’d like to show you the points we’ve been focusing on when making a video design.
"The reliability of brand is influenced by the quality of video."
Need a video design with the high quality visuals.
The very first thing Shakr focused on was the visual quality of video designs and that’s why we brought the Shakr staff designers to our team! They worked hard to produce a video design with high quality visuals because the quality of video actually influences customer perceptions of a brand.
Let’s say you are in the waiting room of a dentist and the TV in the room plays a cheap looking commercial of the dentist. You’re probably going to think ‘Is this place safe…?’ This applies to all other brands and industries as well. Customers judge your brand (or product) by your video ads, so it’s critical to make high quality video ads.
"A video design should have both usability and necessity."
Need a video design that allows users to make a video using their own resources (video / photo / text).
Need a video design that allows users to make a video for their own needs (intro / interview / how to / different length, etc).
We had to think about usability once we achieved production of high quality video designs. We realized that there are users who can’t use our video designs because they don’t have enough media resources, so we came up with different *versions of a video design depending on the required media resources such as a video version, a photo version and a text version.
We also learned that users wanted to make a video for various purposes. Some of them wanted to make an interview video, and some of them wanted to make a how to video, so we started making different video designs for different needs.
"Providing an easy-to-use video maker is not the only objective of Shakr."
Need a video design that increases the effectiveness of video ads (video design structure / layout variation)
This is a very important part. We wanted our customers to have a good result when they ran an ad campaign using a video made with Shakr. A good result means low CPI, high conversions and sales and high engagement - it’s about the effectiveness of video ads.
There are other easy video maker providers, but our objective wasn’t just providing an easy-to-use video maker; we wanted to provide a service that could actually leverage the marketing power of users.
Think about Super Mario. When he obtains the fire flower, he turns into Fire Mario and gains the ability to throw bouncing fireballs at enemies, right? However, we can’t say Fire Mario is stronger than normal Mario if Fire Mario doesn’t use fireballs. He gets stronger only when he actually uses his ability.
This applies to video marketing as well. Making a video doesn’t actually benefit users. They can have benefits when they use a video for marketing purposes, and that’s why we paid close attention to the effectiveness of video designs.
Shakr has a video effectiveness analysis team, and the team got interesting results after running various tests with the staff designers. They adopted the marketing *funnel to a video design and, based on this, they created three different variations of video designs; targeting ToFu (Top of the Funnel), Mofu (Middle of the Funnel), and BoFu (Bottom of the Funnel). They also made demo videos with sample text and media resources that fit the purpose of each video design. At first, many users made a video following the demo videos, but as time went by, they started to create a video to fit their own purpose regardless of what the demo videos showed them. After realizing this, we decided not to draw a line between purposes of different video designs and made more generalized demo videos to show users that they could use all different video designs for their own needs.
The video effectiveness team also worked hard to improve the structures and layouts of video designs to increase the effectiveness of video ads, including the length, font size, text position, color and CTA.
"Different users want different video designs."
Need a diversity of video designs (modern / elegance / powerful / casual / etc.)
The next stop is diversity. So far, we have over 1,700 designers from all over the world who joined the Shakr designer program. With the help of these designers, we could expand the diversity of our video designs. A video design often reflects its designer’s character and cultural background, and you can see this when you browse through our website. Shakr currently has over 3,000 designs, which is way more than what other competitors offer. These video designs are diverse and of good quality.
We still want to create more and better video designs so we can satisfy our users from all over the world. Shakr is a global video design platform and we welcome video designs that have character! Our staff designers are working hard to expand the diversity of our video designs.
If you have any questions regarding this post, feel free to send us an email at email@example.com or a message on Shakr.com. You can send us a message by clicking the round button at the bottom right corner.
*Marketing funnel: The marketing funnel is a tool that helps you visualize the buyer journey, or the path a prospect takes as they become familiar with your company, from introduction to conversion.
*Version: It means a variation of a video design. It’s called ‘video design variations’ in the creators dashboard.
*Creators dashboard: The website where designers upload their video designs.